30th

To celebrate the imminent arrival of the groundbreaking Cinema 21:9 LCD TV, Philips has launched a new website which will act as the dedicated online home of the world’s first cinema proportioned television screen.
The site is host to an exclusive ASTONISHING fully interactive movie, entitled Carousel, directed by Adam Berg with music provided from Michael Fakesch.
You can watch it on YouTube, but really you should experience it on the site itself with the ultra-hight quality HD format (8MB download) in full-screen.
(via Etienne)