4th
Rob Walling - Passion as a Competitive Advantage
Passion translates into something incredible. It motivates co-workers, bosses, partners, investors and customers. People know when they’re in the presence of someone who really cares about their product/service.
If you don’t have passion for your product/service everyone will know. It’s obvious you aren’t that into it, and people will not take you seriously. Without passion it’s impossible to convince people to believe in your vision.
Passion translates into being insulted when people don’t care about things as much as you do and are willing to hack a crappy solution together. It’s an insult to you, your product and your craft.
I encourage you to show your passion for the one thing you care about most in your work. If doing so causes problems you’re in the wrong place. There is a home for people who are passionate about pretty much anything, you just need to find the partner/company/customer who is passionate about the same thing you are.
You are lucky I didn’t quote the all post ;)