At Apple if we can’t be the best then we are not...

6ix Passions is edited by Jean-Philippe Cyr,
a freelance user experience strategist.

He lives in Montreal, Magog and St. Martin, likes good foods and wines, cooking, travelling, movies, tv series and outdoor. He plays with his iPhone and browses the Web with his enhanced Firefox on a Mac.

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Nov
22nd

Tue

At Apple if we can’t be the best then we are not interested in it.

—

You have their entire mission statement in this single phrase.

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