Jan
22nd
Sun
22nd
Jony Ive and Steve Jobs iterative design process
From the Steve Jobs biographies by Isaacson:
Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models… There are no formal design reviews, so there are no huge decision points. Instead, we can make decision fluid. Since we iterate every day and never have dumb-ass presentations, we don’t run into major disagreements.
Being patient is at the heart of the iterative design. It’s to accept you will be ready when you feel you’ll be, not being pushed by any exterior forces. For sure, at the end, real artists ship. Until the next iteration…
