14th
Here’s a good post about being social for your brand and its products/services from a colleague of mine, Isabelle Quevilly, Digital Planner at CloudRaker.
This is where I would say the title is misleading (Fast), but where the post got it right:
Tip 5. Let it grow
Did you know that it takes 6 to 8 months for a banana tree to make a fruit?* Well. It is just the same with social networking strategies. Having a sustainable online presence doesn’t happen overnight. You must establish a strategy that will generate long-term results.BONUS Tip: Commit!
“If you’ve only budgeted 2 months to be available to our community, we’re only going to give you 2 seconds of our time…at best.” - Amanda Mooney, 23, Chicago Listen to her. She’s right.
It’s take time and commitment to make it happen. Don’t think that success will come the day you create your Fan page on Facebook and add those little buttons Add This and Share This on your site.
Being part of the online community is to participate to it: by listening, creating value and giving back to the ones that were kind to you. Being attentive, meticulous and generous will guarantee your success. It takes human time and effort, there are no miracle solutions. It goes the same for the SEO (Search Engine Optimization). There is no miracle: all advice are obvious, it should only be implemented, followed and adjusted.
If you are a client and you are wondering how the hell I would do that, just keep this in mind: being social is not having a YouTube channel, a Facebook fan page, a Flickr account, a Twitter profile and an add/share this button on your site, being social is having time and/or money. If you don’t have time, then spend your money finding a community or digital planner to do with you (read it again here: WITH YOU - yes, there is no way to cut you out of the process). If you have no money, then I advise you to spend some time working on it (a few hours every week). If you have both, then I cannot see how your site cannot raise over the crowd. If you have none of the above, then do what everyone is doing: create a Twitter profile and follow (read spam) every users in the desperate hope they follow you back!
