6ix Passions

The 5 Reasons You’re Failing In Social Media

David Armano:

1. You really don’t want to engage directly with customers, employees, etc.—you just want them to hear what you have to say.

2. You’re not ready to create new roles, update process, re-distribute resources and budgets, re-train people, and revise old policies.

3. Social media actually threatens how you make money—but you pay lip service out of fear.

4. Politics.

5. You see it as a career advancing opportunity as opposed to a significant business transformation.

Social has nothing to do with marketing and the two words together should not even coexist. It is all about caring for your customers and do the right things to get their satisfaction. Marketing will be the beneficial side effect.