Jul
2nd
Wed
2nd
Is Email In Danger?
No so long ago, my friend Véronique of Mint Birdy who’s is specialized in marketing ROI interactive strategies for corporate entities wrote a small post about the need to deversified your client marketing communications to other platforms than email - as the percentage of opened email has fallen of 17% between 2004 and 2008, from 39% to 22%.
Today Alex Iskold from Read Write Web has wrote a good article/review of the situation of the email in 2008, in the actual era of Twitter, Corporate Exchange Server/Outlook, CRM and Project Management Communication Platforms, Blogs, Social Network Messaging (My Space, Facebook, and others), IMs, etc.
A good read.
