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How great leaders inspire action by Simon Sinek
It is not the What, neither the How that matter the most, but the Why. It is not what you do, how you do it, but why you do it. Your purpose, why you get up in the morning is your best editorial line.
“People don’t buy what you do, they buy why you do it.”
A MUST SEE (This is to be read bold, underlined, shift)
(thx Etienne)