22nd
People talk about some tv ad and even sometime about those million dollars Superbowl ads at the coffee machine, but I don’t even know what they are talking about. This is because I didn’t open a TV transistor since at least 3 years now. I don’t have the cable, I don’t even own any rabbit antennas. My DVR is the Internet. I download everything I want to see and watch it when it pleases me.
The iTV will certainly go further than being a simple hard-drive hidden in a silver box connected to iTunes.
While everything would certainly run in a close environment (the Apple way), having a la carte TV stations, an almost unlimited source to TV shows and movies, an applications store for games and others, will certainly appeal to the general public. A good price point is certainly important, but the ease of use and a none-intrusive ads platform (iAds) are way more crucial. Apple is the one who can pull it off and change the rules of the game at the same time.
The TV channels and communication agencies would have to follow the groove. Right now, 1% of the majors control 95% of what they want you to see, but the iTV could put the power of the remote in your hands, giving you the upper hand to vote for what you want to see and watch. From the plutocracy back to the democracy.
I’m sure the new multi-touch trackpad that Apple have just released a month ago is not a coincidence. If you do not own an iPhone, iPad or iPod Touch, chances are that something similar would act as an optional pointing device for the iTV, extending your TV in something more than just a screen, a couch and lay back remote control.
