If something isn’t right, you can’t just ignore it and say you’ll fix it later. That’s what other companies do… We’ve only got one chance to get it right.
— Steve Jobs
From the Steve Jobs biographies by Isaacson:
Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models… There are no formal design reviews, so there are no huge decision points. Instead, we can make decision fluid. Since we iterate every day and never have dumb-ass presentations, we don’t run into major disagreements.
Being patient is at the heart of the iterative design. It’s to accept you will be ready when you feel you’ll be, not being pushed by any exterior forces. For sure, at the end, real artists ship. Until the next iteration…
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.
— Steve Jobs
People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they are talking about don’t need PowerPoint.
— Steve Jobs
I discovered that the best innovation is sometimes the company, the way you organize a company.
— Steve Jobs
There’s not a CEO on the planet who deals with marketing the way Steve does.
— Lee Clow, TBWA\Chiat\Day
Steve created the only lifestyle brands in the tech industry.
— Larry Ellison
For the first time ever, elementary and high school students will be able to replace twenty pounds of books with a one-and-a-half pound device.