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6ix Passions is edited by Jean-Philippe Cyr,
a freelance user experience strategist.

He lives in Montreal, Magog and St-Martin, likes good foods and wines, cooking, travelling, movies, tv series and outdoor. He plays with his iPhone and browses the Web with his enhanced Firefox on a Mac.


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Archive

Posts tagged social media

Apr
21st
Wed
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Social media is a tool, not a department. it’s like having a fax department.
—

Chris Brogan

Efficient social networking : spend 30 minutes listening, 60 minutes writing and 30 minutes publishing per day.

I’ve said it already, social media is about sustainable hard work for connecting with your customers.

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Mar
1st
Mon
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“And Then There Was Salsa” on Vimeo

This viral video ad by Frito Lays for their new Restaurant Style Salsas on Vimeo is simply outstanding. This is refreshing.

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Feb
21st
Sun
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Twitter Venn - Twitter Data Visualization

Here’s a fantastic way to look at some data from Twitter with Twitter Venn. Enter three keywords and see their comparative and overlapping frequency.

From Four Ways of Looking at Twitter

(via Fred)

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Feb
12th
Fri
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Thanks vs Gratitude Here’s the reason why your best marking tool will always be to individually care about each of your customers. By caring, you will get more than just a thank you, you will win their gratitude. And grateful clients talk to and influence others. (via Amber Rae)

Thanks vs Gratitude

Here’s the reason why your best marking tool will always be to individually care about each of your customers. By caring, you will get more than just a thank you, you will win their gratitude. And grateful clients talk to and influence others.

(via Amber Rae)

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Jan
27th
Wed
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The 5 Reasons You’re Failing In Social Media

David Armano:

1. You really don’t want to engage directly with customers, employees, etc.—you just want them to hear what you have to say.

2. You’re not ready to create new roles, update process, re-distribute resources and budgets, re-train people, and revise old policies.

3. Social media actually threatens how you make money—but you pay lip service out of fear.

4. Politics.

5. You see it as a career advancing opportunity as opposed to a significant business transformation.

Social has nothing to do with marketing and the two words together should not even coexist. It is all about caring for your customers and do the right things to get their satisfaction. Marketing will be the beneficial side effect.

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Nov
25th
Wed
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Je Tue Un Ami.com I’ve seen this viral web experience/campaign a while ago, but forgot to talk about it here. I’ve seen it back today and I enjoyed killing my colleagues again by Internet. The concept is simple: choose your murderer, upload the picture of your friend, and see him/her being killed by your favorite mercenary. The killing approach goes from a clean shot in the head to a more radical and devastating death depending of the contractor you choose. The viral campaign has been produced for the French TV channel 13ème rue, specialized in crime, fantasy, the paranormal and horror. It is truly well done, in every details. Go kill your friend

Je Tue Un Ami.com

I’ve seen this viral web experience/campaign a while ago, but forgot to talk about it here. I’ve seen it back today and I enjoyed killing my colleagues again by Internet.

The concept is simple: choose your murderer, upload the picture of your friend, and see him/her being killed by your favorite mercenary. The killing approach goes from a clean shot in the head to a more radical and devastating death depending of the contractor you choose.

The viral campaign has been produced for the French TV channel 13ème rue, specialized in crime, fantasy, the paranormal and horror.

It is truly well done, in every details. Go kill your friend

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Ikea Facebook Showroom Campaign

For the opening of their new store in the Swedish town of Malmo, Ikea engaged the agency Forsman and Bodenfors to create a rather special launch campaign.

This is what I call a good use of Facebook. Way more effective than f@#$ing banners.

(via Fred and Cnet)

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Nov
23rd
Mon
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iGeek Our first iPhone app. It goes hand to hand with the Geek campaign we did for the Infopresse Boomerang. Almost nothing, but you can imagine all the geeks in the audience using it over their eyes during the evening while Infopresse give the awards. Download it here.

iGeek

Our first iPhone app. It goes hand to hand with the Geek campaign we did for the Infopresse Boomerang. Almost nothing, but you can imagine all the geeks in the audience using it over their eyes during the evening while Infopresse give the awards.

Download it here.

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Jul
2nd
Wed
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Is Email In Danger?

No so long ago, my friend Véronique of Mint Birdy who’s is specialized in marketing ROI interactive strategies for corporate entities wrote a small post about the need to deversified your client marketing communications to other platforms than email - as the percentage of opened email has fallen of 17% between 2004 and 2008, from 39% to 22%.

Today Alex Iskold from Read Write Web has wrote a good article/review of the situation of the email in 2008, in the actual era of Twitter, Corporate Exchange Server/Outlook, CRM and Project Management Communication Platforms, Blogs, Social Network Messaging (My Space, Facebook, and others), IMs, etc.

A good read.

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Apr
21st
Mon
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Web2.0, a $4.6 Billion Market by 2013

A new report released today by Forrester Research is predicting that enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013.

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